Aviva

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Major restructuring and leadership changes had left colleagues across Aviva uncertain about the future of the business and their place within it.

However, new CEO Mark Wilson had a dynamic strategy and a mandate to transform the culture of the business, addressing the legacies of the past.

As the lead creative on the job, I helped deliver a culture transformation program, providing design and direction on the branding and feel of various materials for the project.

Project involvement:

Campaign branding • Strategy booklets and guide • Strategy team map • Web design • Animation • Video editing • Word and PowerPoint branded templates • Organise packaging and delivery of final branding elements