Jack Links / Family Guy

Branding / Web Design

Project Overview

Jack Link’s are famous for their great tasting Meat Snacks made in Auckland, New Zealand.

I worked alongside Merchantwise and their team in Melbourne, to help create an eye catching year long marketing campaign.

Using licensing and inspiration from Fox’s Family Guy, we rolled-out the substantial nationwide campaign across packaging and marketing, covering both digital and printed media. We used a ‘cheeky’ style which fits perfectly with the Jack Link’s brand.

Concept creation / Art Direction / Illustration / Packaging design / Artwork mockups / Animation / Social Media posts

Jack Links

Web / UX Design


Digital Print


Branding / UI Design

Popsy & JJ



My approach to design is using bold and engaging illustrative elements while keeping the end goal and usability in mind.

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