Jack Links Beef Jerky

Family Guy Campaign

Jack Link’s are famous for their great tasting Meat Snacks made in Auckland, New Zealand.

I worked alongside Merchantwise and their team in Melbourne, to help create an eye catching year long marketing campaign.

Using licensing and inspiration from Fox’s Family Guy, we rolled-out the substantial nationwide campaign across packaging and marketing, covering both digital and printed media. We used a ‘cheeky’ style which fits perfectly with the Jack Link’s brand.

Project involvement:

Concept creation • Illustration • Packaging design • Artwork mockups • Animation • Social Media posts

Jack Links Beef Jerky

Family Guy Campaign Phase 2