Popsy & JJ

Branding / Digital Design

Project Overview

Popsy & JJ’s source artisan wines from around the globe and bring them home to the wine lovers of Australia.

Before they headed off on a journey around Europe to get their palettes on 1000s of wines and stock up the store. Popsy & JJ needed a brand strategy and visual identity that worked alongside their personality and vision.

Brand design / Brand guidelines / Branding strategy / Stationery / Marketing materials / Copy writing / Adobe CC and Microsoft Office templates 

Jack Links

Web / UX Design


Digital Print


Branding / UI Design

Popsy & JJ



My approach to design is using bold and engaging illustrative elements while keeping the end goal and usability in mind.

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